5 Essential Tips to Improve Your Product Photography
January 13, 2018 12:53:00 PM IST
If you are an online shop owner the most important thing you need for improving your sales and revenue is GREAT product photos. In online stores the shoppers cannot touch, feel or try the products before buying them. So your photos need to speak for them. Photos decide the perceived price of your products. They must look good enough as if the buyers are having the products in their hand and looking at them. Sounds difficult? Well, it is not that complex to get those photos right. Here are our 5 tips to have great product photos.
1.Know Your Camera:
Whether you are using a mobile phone camera, point and shoot camera or DSLR camera, you should know how to set your camera to optimum settings to get best results out of it.
(i) Phone Camera:
You don’t have any of those fancy DSLRs or not comfortable with those heavy weight cameras with numerous settings? You can surely use your mobile phone camera to click the product photographs. Now a days many mobile phones are coming with great cameras like iPhone, One plus 5t etc. They even come with in-built editing options so that you can click, edit and upload them to beadsobling directly from your phone. The one thing you must keep in mind that you have to go through some trial & error sessions to know the best settings and editing options in your phone.
- Light weight and that’s why easy to carry for outdoor shooting.
- Extremely easy to use. No complex settings required.
- Picture quality is good but not that great like DSLRs.
- After shoot editing options are limited. Like if you need pure white background that may not be achievable with your phone’s editing options.
(ii) Point & Shoot Camera:
These traditional digital cameras are small wonders. They are small and light weight but packed with features. They mostly have a ‘Macro’ feature in them which is ideal to click your jewelry pictures. Here are two examples of jewelry picture clicked with Nikon digital camera.
Image Courtesy: Kalakari Boutique.
- Light weight and easy to carry for outdoor shooting.
- Many easy settings (like Macro mode) are available for product photography.
- After shoot editing with photo editing softwares like adobe photoshop, picassa is possible.
- Not as many settings available as DSLR cameras.
- Pictures can be blurred if zoomed beyond a short limit.
- Lens is fixed and cannot be changed during shooting.
(iii) DSLR Camera:
DSLR (digital single-lens reflex) cameras are the most advanced options available now a days. They have numerous settings to tweak and change to get best quality product photos. If you are shooting small products like jewelry then you can invest in a beginner’s level DSLR camera and a Macro lens. These macro lenses mostly are not coming in the free lens kit with the camera body. You have to buy them separately. You should also buy a tripod as even a smallest movement during shooting can blur the pictures. If you patiently learn the settings of this camera, in no time you will get a hang of it. DSLR cameras click by far the best quality photographs.
- Numerous settings options available.
- If you click in RAW mode, numbers of after shoot editing options are available with Adobe Photoshop or Lightroom to create GREAT quality product photos.
- Changeable lens option. You can add a macro lens if required.
- Heavy weight. Not easy to carry.
- Many changeable features are available which may seem complex to some people.
2. Perfect Lighting:
According to experienced product photographers whichever type of camera you are using if you have good lighting you have already won 95% of the battle. Wondering which light source is best for you? Read on.
Sunlight is undoubtedly a very good source of lighting but direct sunlight is a big NO, NO. Look out for a window in your room which is getting a good amount of sunlight and set your stage by it. Sunlight cannot be controlled so watch out for the moving clouds. They may change the brightness of your photographs.
(ii) Camera Flash:
Please don’t use it. It never gets you good results.
(iii) Studio Lights & Diffusers:
If you are ready to invest a good amount of money then studio lights and diffusers are your best bets. There are many types of studio lights available in the market like Fluorescent, LED and Tungsten. Do a quick research on them and select what suits best for you. Diffusers also can come in variety of size and utility. From diffuser sheets to light tents many options are available to choose from.
(iv) Soft Box:
This is our favourite kind of lighting set up. Soft boxes come with in-built LED lighting, highly reflective interiors. Easy to set up and you can fold it back to store it. They even come with 3 to 4 backdrops. If you are photographing jewelry then a small soft box is the best buy for you. With them you can even click bright photos at night.
Image Courtesy: Amazon.
3. Set Up The stage:
Setting the stage for your products is very important while photographing them. By setting the stage you are showing your products in best context to the buyers. If you are selling something which people wear like jewelry then you should include a photo where your product is worn by someone. In this way the buyer will get a clear idea how it will look on them after wearing. Staging also helps in scaling the product for your buyer. They can have an idea how big or small the product is. Get a good clean crease free backdrop. Styled backdrops like wood, stone etc. can give more personality to your products when compared to simple white backdrop. You may include few objects to enhance the overall look but always remember don’t clutter your stage too much. Buyer’s focus should go to the product you sell not to the coins or flowers you kept on the stage.
The images on model are showing how to wear the jewelries and how it will look on the buyers.
Image Courtesy: Kalakari Boutique (Image 1 & 2) and Kaveri Karakushala (Image 3).
4. Click Photos From Different Angles:
Buyer’s need to see each and every part of the product you sell before they decide to buy it. So click photos from different angles. Like for jewelry you can take the picture of the necklace earrings set as a whole, add another photo zoomed and focussed on the pendant. Earrings should be photographed separately as well and it will be great if you also show what clasp you have used for your necklace in another photo.
5. Edit Before Uploading:
You should always edit your photographs before uploading them to the web store. You may crop the photo, edit to enhance the lighting, sharpness and to clean the background, if it is not. Don’t go crazy with those editing softwares, buyers will be very disappointed if they receive a product which does not look as great as the photograph seen in the website and had ordered the product. They will feel cheated. For jewelries, while editing the photograph please keep the actual piece in front of you and be sure your editing is making the photograph as real as possible. You can use ‘Picasa’ if you are a beginner and with more experience can slowly move to ‘Adobe Lightroom’. There are many tutorials available on youtube to teach you how to use these softwares which may come handy.
We can conclude that if you have an online store selling jewelry or any other art pieces just keep in mind the above mentioned tips. Because good photographs can be your USP and can generate revenue for you in no time.